“She really does see trends before anyone else”

Biography

Tracey Follows is a globally recognized futurist, named in the Global Gurus Top 30 Futurists for 2024 alongside William Gibson and Kevin Kelly, and listed in the Top 50 Female Futurists in Forbes. She is the founder and CEO of Futuremade, a strategic foresight consultancy working with brands like Virgin, Amazon, Google, and Coca-Cola to navigate the mega trends shaping tomorrow.

A sought-after keynote speaker, Tracey has engaged audiences at the United Nations, FT’s Global Boardroom, Cannes Lions, and Fortune’s Brainstorm AI with her stage presence and actionable insights as she advises businesses and policymakers on the global trends transforming society and technology.

Her pioneering book The Future of You: Can Your Identity Survive 21st Century Technology? explores how emerging technologies are reshaping personal identity. Its themes are expanded in her award-winning podcast, which scooped Best Technology Show at the Independent Podcast Awards 2023.

Tracey has worked extensively with Big Tech including Meta, Amazon, Snapchat and Google - including with the Advanced Technology Group in MountainView, with Google Creative Labs, and presenting the Future of YouTube alongside Matt Brittin at AdWeek. She also did Future Visions with Richard Branson.

She is a Visiting Professor in Digital Futures & Identity at Staffordshire University and a guest lecturer at London Business School. She is an associate fellow of the World Academy of Art & Science, and writes a regular column on AI in Forbes.

Tracey is a trusted commentator for media outlets like the BBC, Times, and FT as her work connects technological foresight with societal impact, helping organisations navigate uncertainty and seize opportunity.

Highlights:

• Global Recognition: Top 50 Female Futurists in Forbes, Global Gurus: World’s Top 30 Futurists 2024

• CEO of Futuremade: Guiding global brands and governments on emerging trends

• Award-Winning Communicator: Best Technology Podcast Award, captivating keynote speaker

• Author of The Future of You: A groundbreaking exploration of technology and identity

Tracey Follows is a leading voice shaping the future of technology and society.