Every future is written between the system and the self.

Futuremade helps individuals and organisations understand and prepare for the futures being shaped by AI, identity, technology and systemic change.

Founded by futurist, author and public thinker Tracey Follows, Futuremade translates original research into practical foresight through advisory, keynote speaking, executive education and applied methods.

Explore the thinking. Understand the change. Apply the ideas. Practise the methods.

A graphic for Futuremade's THINK Me:chine research programs, featuring an illustration of a brain with circuits, listing research areas including Me:chine, Me:chine Signals, Futuremade Views, research papers, essays, and key concepts and frameworks.
A graphic for Futuremade podcast 'Understand,' focusing on AI, identity, systems, and the future of the self. Includes podcasts, YouTube channels, audio essays, interviews, dialogues, and briefings.
A graphic about Futuremade advisory services for leaders and teams, featuring a purple compass icon, with details on keynotes, advisory, executive education, leadership workshops, strategic projects, custom research, and expert briefings.
A graphic about Futuremade PRACTISE System & Self Methods, models, tools & cards' including system & self method, system & self cards, workshops, exercises & templates, tools for individuals & teams, and how-to videos.

One body of work. Four ways to engage.

THINK

Explore original ideas and research.

Futuremade develops original thinking on identity, agency and the relationship between systems and selves. This is where you'll find the Me:chine® research programme, Futuremade Views, papers and publications, and the concepts that underpin our work, including Database Brands, Database Selves, Identity as Infrastructure and Unmachinability.

Explore Think →

Founded by Tracey Follows • Global Gurus Top 30 Futurist Worldwide • Trusted by global organisations

UNDERSTAND

Explore the ideas through books, conversations and media.

The Future of You is Futuremade's broadcast platform, bringing together books, podcast conversations, YouTube, newsletters and essays that explain emerging ideas and make complex change understandable.

Explore Understand →

APPLY

Bring the ideas into your organisation.

Futuremade works with leadership teams through advisory, executive education, workshops, the AAA curriculum and selected keynote platforms to help organisations anticipate and navigate systemic change.

Explore Apply →

PRACTISE

Build capability.

System & Self is Futuremade's practical methodology for perceiving and authoring futures under systemic pressure. Through cards, tools, workshops and learning resources, it helps people and organisations build the machinable and unmachinable capabilities needed to navigate an AI-mediated world.

Explore Practise →

  • “Futuremade are able to present a clear vision of future scenarios… better preparing businesses to grasp opportunities and manage risks.”

    —Ruston Smith, Chair, Tesco Pension Fund

  • "A truly outstanding speaker… one of the most forward-looking AI presentations I have ever seen."

    —Katie Gwyn-Williams, Conference Director, FinovateEurope

  • "Exceeded all expectations on all levels — mission accomplished."

    —Chief Transformation Officer, Global Agency Network

  • "Mind-blowing… could easily have inspired a whole new event."

    — Claire Landon, Financial Times Events